This poster was created to promote the Spring Show 2025, a two-day interactive exhibition showcasing creative technology projects from NYU’s ITP, IMA, and Low Res programs. The visual identity is inspired by the spirit of innovation and experimentation that defines these communities. The design features a bold, abstract geometric background to evoke playfulness, collaboration, and the intersection of art and technology. For the typography, I selected AM Assab as the display font for “Spring Show 2025,” giving the title a distinctive, energetic, and modular look. All supporting text is set in Neue Kabel, chosen for its clean, modern personality with a subtle retro edge that complements the background’s mid-century-inspired forms. Additional design elements include a custom-colored QR code for quick access to the event page and the NYU Tisch logo for institutional branding. The layout ensures strong visual hierarchy while keeping all event details readable and well-structured.